Functions and Substance of Food Blogs

So, I found this food blog (since I love baking) called Pinch of Yum. The blog is written by a husband and wife team who started their blog as an experiment to see if they could turn a food blog into a profitable job.

I have to say that upon finding this blog I have fallen in love with most of it. I say most because the blog does not consist of only food, but also monthly income reports (which I do not find interesting). So I will talk mostly about the fact that I love the food aspect. 

Lindsay and Bjork (the writers), not only write and post recipes from themselves and others, but they post videos allowing the viewer into their private lives. This allows a type of connection between the viewer and the blogger, allowing them (the viewer) to see that they (the blogger) are real people just like them (the viewer).

The functionality of this blog is so easy to navigate and with drop down menus at the top and pictured items within each category available. The writing in this blog makes it a very informative, well organized way of gathering new information. I would say that this blog is well written and a great way to not only learn new recipes, but learn how to become a professional blogger. 

http://pinchofyum.com/

Best Practices

I think the most important practice in blogging is to make sure that you know who your target audience is. When you are writing you do not want a blog that is going to be so generic and open that there is no specific audience, this is the best way to lose an audience. 

Readers are going to look at the content of the blog and decide whether it is worth their time or not. If the content is so broad and all over the place then you will never have the same audience and will end up losing more than you gain through sheer boredom. 

Another great practice is learning the perfect length (and grammar) of the blog and what avenue to use in order to post. Length and grammar are another quick way to lose readers. People want to read a blog about things that interests them, but they also want the writer to get to the point and not include a bunch of useless information. 

This goes for grammar too. Readers do not want to read a one page blog that contains horrible grammar (to include punctuation, spelling, etc.). As a reader we want to believe that the person writing the blog has some type of experience and knows what they are doing. 

Finally, the best practice to use when blogging is PUT YOURSELF IN THE READERS SHOES!!! After you write what you want to write go back and re-read it. Is it something that would catch your attention? Is it informative, but fun? If the blog is not something that you would read then why post it? Always remember, the only thing more important than the writing of the blog, is the person reading your blog.